tag:blogger.com,1999:blog-118771020118340581.comments2023-10-16T04:08:24.065-05:00Topics in Digital and Multichannel Direct MarketingUnknownnoreply@blogger.comBlogger7125tag:blogger.com,1999:blog-118771020118340581.post-66402573357929307402009-12-11T16:48:40.252-06:002009-12-11T16:48:40.252-06:00This comment has been removed by a blog administrator.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-118771020118340581.post-558652807876598412009-02-25T10:51:00.000-06:002009-02-25T10:51:00.000-06:00Jerry - I didn't see any mention of mergers, takeo...Jerry - I didn't see any mention of mergers, takeovers and acquisitions. I was 12 years at my first job and loved it, but then was bought out by a competitor. Within 6 short months, 500 of us were laid off, some there 1 year, some 25 years and more. If it wasn't for that takeover, I'd still be there, taking excellent care of my clients and my co-workers. <BR/><BR/>Since then, I had one position for 6 years at a company, which incurred layoffs directly tied to the economy woes and am now at a new company, new position, same field.<BR/><BR/>So FYI - not everyone moves around by choice...some of us have no choice.<BR/><BR/>Jack Pendergast<BR/>Database Marketing ProfessionalJack Pendergasthttps://www.blogger.com/profile/12402059553459772830noreply@blogger.comtag:blogger.com,1999:blog-118771020118340581.post-40490932286004204742009-02-23T16:47:00.000-06:002009-02-23T16:47:00.000-06:00I agree with Jenn. However, Direct Marketing now ...I agree with Jenn. However, Direct Marketing now entails much more than direct mail. With e-commerce, search, affiliates, and many more things being regarded as Direct Marketing.<BR/><BR/>I find that unfortunately regimes change. And with those changes, so go the people that were implementing the last regime's strategy. Many companies hire direct marketers to be in "incubator" roles, and if the project fails, or just falls out of favor, they are the ones to blame. A shame. But hey, that's how we grow and make more at the next experience. Wouldn't trade it for the world.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-118771020118340581.post-24710596864734655372009-02-23T16:15:00.000-06:002009-02-23T16:15:00.000-06:00My personal experience is that direct marketing, u...My personal experience is that direct marketing, unfortunately, is flavor of the month. While it has always worked, when the economy turns down, the old tactics (newspaper inserts, more TV commercials!) divert money away from the DM budget. Why spend money on things that aren't measurable, specific, or targeted?Anonymoushttps://www.blogger.com/profile/14214493436139378174noreply@blogger.comtag:blogger.com,1999:blog-118771020118340581.post-23008793325320822352009-02-13T15:51:00.000-06:002009-02-13T15:51:00.000-06:00This analysis also begs several questions:1. is th...This analysis also begs several questions:<BR/>1. is this industry such that switching is the norm?<BR/>2. do people switch voluntarily or because the work dries up?<BR/>3. is there some inherent value in lingering at a company past a given number of years? This last question should not be approached solely from the cost side but also the productivity/revenue, is a cost savings sacrificing better quality and more innovative thinking?<BR/>Good articleAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-118771020118340581.post-21115218276652695862009-02-12T15:24:00.000-06:002009-02-12T15:24:00.000-06:00Yep, I saw the same thing.Jerry B.Yep, I saw the same thing.<BR/>Jerry B.JBhttps://www.blogger.com/profile/05893888456757302692noreply@blogger.comtag:blogger.com,1999:blog-118771020118340581.post-90814947441238484272009-02-12T13:09:00.000-06:002009-02-12T13:09:00.000-06:00I've heard speculation that less than two years is...I've heard speculation that less than two years is job-hopping and more than five years is lack of ambition. Hmm.<BR/><BR/>Also recently saw a Department of Labor statistic that indicates something like an average 10 or 12 jobs by the time someone reaches their early 40s.Anonymousnoreply@blogger.com